Sunday, September 6, 2009

And the pitch...


Despite a five-game losing streak and a fading chance at the wildcard, the Blue Sky Agency campaign still makes this fan want to go to Turner Field. On radio and TV, they told simple stories from multiple perspectives, built anticipation, and enabled all of us who've stepped through the turnstiles to vividly imagine the shared experience of a Braves fan at Turner Field. It was simple storytelling that would have worked well for any team in any sport in any town.


If only the Braves could hit as well as Blue Sky pitched in 2009.

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