Northside's "A Lifetime of Care" campaign uses story in a compelling way - not unlike a doctor with a good bedside manner. It can't be easy to promote a place where no one really wants to be. It also extends their reach, lest people think every doctor there is an obstetrician. Having a reputation for excellence in one area can dwarf the good work in other areas, and this reintroduces the listener/reader to the full scope of care NH offers.
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