And the pitch...

Despite a five-game losing streak and a fading chance at the wildcard, the Blue Sky Agency campaign still makes this fan want to go to Turner Field. On radio and TV, they told simple stories from multiple perspectives, built anticipation, and enabled all of us who've stepped through the turnstiles to vividly imagine the shared experience of a Braves fan at Turner Field. It was simple storytelling that would have worked well for any team in any sport in any town.

If only the Braves could hit as well as Blue Sky pitched in 2009.

In passing...

Whatever your politics, you couldn't help but enjoy Chris Dodd tell stories about his friend Ted Kennedy during the memorial honoring the late Senator. That's what good eulogies do: pierce the pain of loss with a narrative that colors the character of the deceased. Dodd, who recently went through prostate surgery, told a tale that was both humorous and timely. Kennedy told Dodd that between attending a town hall meeting on health care and having surgery, he made the better choice. In spite of my conservative leanings and disapproval of career politicians, I laughed out loud, even appreciating the Senator's contributions.

If politics and business are like bodies of water with everyone's special interest floating on the surface, then it's the story that enables our shared humanity to bouy the top, if only for a moment.

Not Just a Baby Factory...

Northside's "A Lifetime of Care" campaign uses story in a compelling way - not unlike a doctor with a good bedside manner. It can't be easy to promote a place where no one really wants to be. It also extends their reach, lest people think every doctor there is an obstetrician. Having a reputation for excellence in one area can dwarf the good work in other areas, and this reintroduces the listener/reader to the full scope of care NH offers.